You may see the name iA Financial Group and wonder what they provide. Athletic wear? Baked goods? Pet grooming?

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All good guesses, but the answer is actually financial services. They’re experts in insurance, retirement plans, investments and more, tailoring their approach to the individual or business they are serving.

iA Financial wanted to reestablish themselves as a top provider of insurance and customer service in Canada through a LinkedIn marketing plan. They sought to maintain top-of-mind awareness, boost brand recognition and generate leads by communicating in a succinct and interesting fashion to increase engagement and interaction.

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Interesting insurance? That would be a first.

Well, there’s a first time for everything, and we’re always up for a challenge. We will bring the brand back to the forefront of the industry in the eyes of consumers by providing useful information that educates viewers on the thrilling world of insurance.

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The ultimate goal was to have consumers think of iA Financial as a preferable option to other brands or big banks.

We provided the full suite of offerings to elevate their social media:

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→ Art direction
→ Content calendar development
→ Copywriting
→ Design
→ Elevated animated ads
→ Follower prospects
→ Paid management
→ Paid strategy
→ Social media management
→ Social strategy
→ Templated posts for company updates

→ TikTok dance lessons

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Ok, that last one was just to make sure you’re still paying attention.