Since 1904, Demant has been a leading global hearing healthcare and technology group in developing, manufacturing and selling innovative hearing and communication solutions.

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Their products range from hearing aids and audiometric equipment to personal communication and diagnostic instruments, but they are all designed to enhance the quality of life for those with hearing loss.

There are two issues to be solved in this case. Firstly, how can we make hearing aids an interesting, engaging topic? Secondly, we had the task of introducing the Philips brand and their AI Sound Technology to our older audience. If you’ve ever tried to explain AI to the older generation, you can understand how this could be a challenge.

Demant and Philips partnered with B2B Gurus to drive a comprehensive strategic plan to sell AI Sound Technology to our audience in a captivating way, killing two birds with one stone.

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How? By focusing on what the brand is all about: making connections. A fresh, engaging aesthetic didn’t hurt, either. This plan introduced the Philips brand and drove traffic to a landing page for the product line, webinar and account sign-ups.

Six posts over three weeks. Art direction, design, copywriting, project management, social media strategy, social media marketing — the whole enchilada. But you’re used to hearing that by now.

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You can probably also guess what the results were: greatly enhanced brand visibility and engagement through a fresh social look and feel.