Givex operates behind the scenes to keep businesses ahead of the game. They work with retailers and restaurants so customers coming back through omnichannel point-of-sale, gift card, loyalty program and stored value ticketing solutions.

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Basically, they make life easier for businesses and customers alike.

Businesses tend to think they know what customers want. Sometimes, they are wrong — which is how we ended up with X instead of Twitter. We needed businesses to step into the shoes of the consumer to really understand their needs while standing out from the crowd.

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Of course, it goes without saying that it had to look good, too.

It is one thing for businesses to try to think like a consumer. But there’s no substitute for the real thing, right?

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We put businesses into the shoes of a consumer with a large, disruptive booth featuring a café serving delicious drinks and interactive informational pods. The graphic panels were tailored to maximize impact, demonstrating Givex’s superior product offerings across a variety of fields.

We created a redesigned set of corporate collateral, including brochures, magazines, digital interactive PDFs and a responsive, digital, web-like experience. On top of that, we provided creative direction and designed the booth to showcase Givex at the Retail Technology Show 2024, right down to the mock coffee shop.

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We left the barista-ing to the professionals, though.