To succeed at marketing campaigns, what all information about your leads do you need to have?
Updated: Jun 17, 2021
Well, in order to succeed at marketing campaigns, you need to effectively segment your leads and target them with precise, personalized messages.
To achieve that, you need a variety of rich leads data at your fingertips.
These are the types of leads data:
- Contact data – email address, first name, last name
- Demographic – location
- Business – Company name, Title, Linkedin Url
Size - (# of employees), Company revenue
Segment – Industry, Year of company founding, listed or private company, company headquarters location
Info – Keywords, SEO Description, Linkedin description
Digital – Website url, Linkedin Url, Facebook Url, Twitter Url
Technographics – technologies used on company website
As you can see, a wide range of data about your lead can help you understand which of your products or services would be most suited for a leads segment.
Not just this, your messaging can be tailored to your leads based on the wealth of information you have access to.
Contact us, we can help!