• Kapil Garg

To succeed at marketing campaigns, what all information about your leads do you need to have?

Updated: Jun 17, 2021

Well, in order to succeed at marketing campaigns, you need to effectively segment your leads and target them with precise, personalized messages.

To achieve that, you need a variety of rich leads data at your fingertips.

These are the types of leads data:

- Contact data – email address, first name, last name

- Demographic – location

- Business – Company name, Title, Linkedin Url

- Firmographics:

  • Size - (# of employees), Company revenue

  • Segment – Industry, Year of company founding, listed or private company, company headquarters location

  • Info – Keywords, SEO Description, Linkedin description

  • Digital – Website url, Linkedin Url, Facebook Url, Twitter Url

  • Technographics – technologies used on company website

As you can see, a wide range of data about your lead can help you understand which of your products or services would be most suited for a leads segment.

Not just this, your messaging can be tailored to your leads based on the wealth of information you have access to.

Contact us, we can help!

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