• Kapil Garg

Is your leads data upto date? A ‘No’ answer could seriously damage your marketing!

Updated: Jun 17, 2021

Every 6 months, anywhere between 10 to 20% of people in your database change their jobs – which means their official email address undergoes a change.

Now, since you don’t come to know which 10 to 20% of your database has changed jobs and consequently email addresses, your leads database becomes 10 to 20% incrementally inaccurate.

A lower accuracy of emails shall result in lower reputation of your domain, which in turn shall result in a lower percentage of emails being delivered to the Inbox.

Which means Ineffective marketing campaigns.

Bottomline: You need to Refresh your leads database on a regular basis.

Contact us, we can help!

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