Is your leads data upto date? A ‘No’ answer could seriously damage your marketing!
Updated: Jun 17, 2021
Every 6 months, anywhere between 10 to 20% of people in your database change their jobs – which means their official email address undergoes a change.
Now, since you don’t come to know which 10 to 20% of your database has changed jobs and consequently email addresses, your leads database becomes 10 to 20% incrementally inaccurate.
A lower accuracy of emails shall result in lower reputation of your domain, which in turn shall result in a lower percentage of emails being delivered to the Inbox.
Which means Ineffective marketing campaigns.
Bottomline: You need to Refresh your leads database on a regular basis.
Contact us, we can help!